Marketing Director

 

ESKI is a worldwide leader in smart wearable device. Before the pandemic we produced millions of wristbands for live events such as the 2020 Super Bowl, Taylor Swift World Tour under the brand PixMob. We also made the world's most advanced conference tool, the klik platform to digitize participants' interaction in conferences. Since covid-19, live events are on pause. We turned to what we do best, innovation, and created Safeteams. This smart wearables enables contact tracing in one click, social distancing alerts and contagion analytics. With our rapid growth we are looking for someone to help guide our marketing to the manufacturing space, with insight into its people and practices.

 

Operating as Software/Hardware as a Service, we are looking for someone who has proven capabilities with digital campaigns, well versed in data analysis and the quantification of marketing efforts/outcomes. We operate our business using Salesforce, Hubspot and other data-rich tools. We expect the right candidate to make them sing, turn them into crystal balls. We are a sales driven company and seek someone with an understanding that sales and marketing are two facets of the same intention.

 

We look for sharp minds, humble mindsets and learners with global views. We look for doers, people who love strategy and to get their hands on shaping what’s at stake. We are not a typical workplace. The right people love it. Our team is excellence driven, cares about results, not hours. Health is a focus, so is getting it right.

 

We’re based in Montreal and work in 20 countries. Our team is made of people that generally have followed a non-linear path. Some have worked in TV, some have been fashion designers, some worked in renewable energy, some managed book stores. All share the drive and commitment to do great things, and that hard work gets a team there. We’re open to people with a diverse worldview and background.

 

 

What you'll do with us

Marketing Strategy

  • Define strategy aligning sales strategy and overall business strategy of business unit
  • Determine execution plan, budget and follow up point
  • Participate in daily management meeting 


Market Analysis

  • Assess data from Salesforce CRM to evaluate leads quality and identify trends
  • Evaluate better ways to capture data into our systems
  • Find new market data relevant to our market segments to inform decision making
  • Provide managerial advice based on analysis
  • Evaluate our customers’ satisfaction systematically


Brand Strategy

  • Evaluate brand positioning
  • Provide recommendations for developing our brand for the most valuable segments
  • Execute activities to strengthen the Safeteams brand
  • Revise and improve web presence and content


Communication Campaigns

  • Develop a lead generation strategy campaign based on market analysis
  • Develop visual content
  • Measure the effects of digital campaigns in a continuous improvement approach
  • Deepen understanding of key market segments as well as geographic markets by monitoring trends and staying informed


Execution

  • Take part hands on in the deployment of various marketing activities
  • Prepare board-level reviews of marketing activities

 

What you'll bring

  • Tangible experience as a marketing lead in a business operating the field of B2B manufacturing
  • Native bilingual level in French and English (80% of work output will need to be done in English)
  • Proven ability to prioritize, set goals and to measure progress accordingly
  • Patience, diplomacy and strong interpersonal and communication skills
  • Flexibility in operating within developing structures and comfort with frequently changing priorities

 

Nice to have

  • International work experience particularly in the USA and/or Europe
  • Ability to speak additional languages (Spanish, German, Swedish)

 

What we offer

  • 4 weeks vacation
  • An attractive group insurance plan 
  • Remote work during pandemic, on site in Chabanel Garment district when it’s safe again
  • A stimulating and inclusive company culture
  • The right to make mistakes and learn

 

Please forward your resume and cover letter by filling this Form.

We thank all applicants for their interest. However, only the applicants selected for an interview will be contacted.